The NBA Champions, the Denver Nuggets dropped a video on their official YouTube announcing their 2023-24 season schedule – in JUJUTSU KAISEN fashion.
- The Denver Nuggets, the NBA Champions, released their upcoming season’s match schedule in a YouTube video that mimicked the animation style of the popular anime series JUJUTSU KAISEN.
- The video, titled “Domain Expansion: Schedule Release,” featured various Nuggets players animated as characters from the anime, showcasing the team’s creativity and love for the medium.
- The Denver Nuggets’ reference to JUJUTSU KAISEN reflects the growing popularity of anime among athletes and the mainstream recognition and appreciation for the genre in recent years.
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More evidence of the far reach of anime in this era as the NBA Champions, the Denver Nuggets, released their match schedule for the upcoming 2023/24 season – with a major twist. In addition to dropping an official document detailing their matches for the season, the Denver Nuggets took to YouTube to post the same information, but this time, with a video that looks just like the animation sequence seen in the first ending theme for the hugely popular supernatural shonen series, JUJUTSU KAISEN.
Captioning their YouTube Short as “Domain Expansion: Schedule Release”, the NBA Champions seem to have brought their A-game to their social media too, with various players from the team being featured in the animation.
In the wake of anime collaborations with various entities, and celebrity endorsement of anime from various avenues, the world of sports being in love with the medium is far from new; however, in the 2020s, the popularity of anime has essentially broken into the mainstream. From athletes recreating famous poses from their favourite anime series, to the love for anime shown across time by those in the hip-hop community, the Denver Nuggets have contributed their piece to the growing popularity and turned a few heads with their fun animated schedule.
The Nuggets’ “Domain Expansion” included last season’s finals MVP Nikola “The Joker” Jokić; Jamal Murray; Aaron Gordon, Michael Porter Jr; DeAndre Jordan and various others, whose likenesses were used to recreate the actions of various JUJUTSU KAISEN characters in the ending sequence. Unlike the original, the Nuggets’ animation was not to the song “Lost in Paradise” by ALI featuring Aklo, but the visuals were enough for fans of both basketball and JUJUTSU KAISEN to feel seen by the Nuggets’ PR team.
The Denver Nuggets, led by Jokic (who was the most featured in their JUJUTSU KAISEN spoof) reached their first NBA Finals earlier this year, going on to win the franchise’s first championship after beating the Miami Heat. Buoyed by recent success; and perhaps the unofficial statistic shared by New Orleans Pelicans’ star Zion Williamson that estimates up to 80% of players in the NBA are anime fans, the Nuggets released this well-made reference to a hugely popular and growing anime franchise, perhaps likening themselves and their players to the various powerful sorcerers from the series.
With hugely popular basketball anime and manga franchises like the legendary Slam Dunk by Takehiko Inoue (Vagabond) and Kuroko’s Basketball, and maybe even the lesser-known Ahiru no Sora, perhaps it should come as no surprise that the love anime has shown for basketball is being returned by professionals and entities high up in the stratosphere of the sport.
JUJUTSU KAISEN is available to stream on Crunchyroll.
Source: Denver Nuggets Official YouTube